The results of a new Harris Interactive survey show the queer community shouldn’t be ignored by marketers of VoIP services.

From ZDNet:

A just-released Harris Interactive survey of 3,801 readers of National Gay Newspaper Guild member newspapers indicates the technology sophistication of newspaper readers who happen to be gay, bisexual,or transgender.

Since the general population of VoIP users tend to be more techno-centric and early adopter than the general populace, the results of this study suggest a market with much potential that might do well to benefit from direct marketing and advertising in gay-themed media.

Here are some study highlights that marketers of VoIP services and equipment might want to pay attention to:

*Those that have Internet access at home are more likely than the average U.S. adult to have broadband (66% vs. 57%) instead of a dial-up service.
*Guild readers are more than twice as likely as the general population to have Wi—Fi access at home (25% vs. 12%).
*Guild readers were almost twice as likely to own a PDA or Personal Digital Assistant (25% vs. 13%) or own a wireless e-mail device such as a Blackberry (7% vs. 4%).
*Gay and lesbian wireless customers are more likely to have added features on their cell phone such as a camera (25% vs. 20%) or services such as text messaging (75% vs. 66%) and e-mail (39% vs. 32%).