People are complaining, in record numbers, once again about L Word ads. Complaints were targeted at posters featured across the UK alleging they are “offensive, degrading and unsuitable to be seen by children.”

This time, however, the ads aren’t going anywhere. The Advertising Standards Authority dismissed complaints calling the posters accurate for the shows content and not offensive to the majority.

Posters for lesbian drama The L Word have generated record amounts of complaints, with members of the public saying they are “offensive”.

The posters, advertising the launch of the second series of the successful show on Living TV, featured two semi-naked women in a clinch.

Their underwear showed the days the show is screened on the channel.

Nearly 650 people complained about the adverts, which featured on billboards across the UK and public transport in London.

The Advertising Standards Authority (ASA) said the number was the highest received this year.

But it dismissed the complaints, backing the advertising agency claims that the poster accurately reflected the show’s content.

They also rejected the complaints saying the posters were sexually explicit, maintaining instead that the images were not offensive to the majority of people.

More details on the posters from MediaGuardian.co.uk (site registration may be required to view article):

The series of posters for the Living TV drama The L Word, showing women from chest to thigh wearing only panties and covered in oil, became the most complained-about non-broadcast advertisement of the year.

The posters for the drama, about a group of lesbians in Los Angeles, showed models wearing panties with the phrases “hello girls” and “girls allowed” on them, attracted 646 complaints to the Advertising Standards Authority.

Other posters showed women with their hands entwined and one model with her hand tugging down one side of her knickers.

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