ROCHESTER, N.Y., April 26 /PRNewswire/ — According to a recent nationwide survey, gay, lesbian and bisexual (GLB) adults who are online are more likely to book hotel reservations through online portals than heterosexual online adults. While fully 35 percent of heterosexual respondents said they don’t book travel online, fewer than one in five (18%) GLB respondents said they did not.

About one-half (52%) of GLB respondents were likely to visit Travelocity.com when making hotel reservations, compared to 40 percent of non-gay respondents. Gay and non-gay use of Expedia.com did not vary much (45 percent of GLBs said they are likely to visit Expedia.com compared with 40% of non-gays). Forty-six percent of GLB respondents are likely to visit Orbitz.com compared to 33 percent of non-gays.

Click here to read the entire press release.

Also, I just recently read a blog post titled Online Marketing – Orbitz and Go! (dated April 17, 2005) at Examining the Virtual Closet that’s worth a look for anyone interested in finance and marketing.