You might think that some big celebrities throwing their money into certain business start-ups might be insane but the Queen of Pop always gets it right.  Madonna who already has a big investment in Live Nation thanks to her lucrative deal she signed over a year ago is not going Coco.  That is not the same Coco as in the nickname for Conan O’ Brien or Coco the drag queen but the actual juice from a green (young) coconut.

Madonna has invested, along with other celebrities such as her manager Guy Oseary,  and Matthew McConaughey.  She is seen as a brand loyalist of the Vita Coco brand which is the best-selling coconut water in the U.S.  It is also seen as one of the fastest growing beverages in the last few months.  2010 could be a major break out year for Coconut water especially now that Madonna and others are giving it so much free publicity.

You can find Vita Coco at Whole Foods, Safeway, and over 14,000 other retailers as well as online at vitacoco.com.  Vita Coco also plans on a major partnership with GNC stores nationwide.

The difference in Vita Coco and the other brands is that they have their own production facilities or factories as some will say.  This is good because it allows for them to maintain quality control and make sure the employees are treated right.

There are other brands that are competing in this big race for your tastebuds and healthy living.  One of the brands is the O.N.E brand which is a natural drink company who is sponsoring a major gay event known as the “White Party” in Palm Springs.

But Why Coconut Water?

Coconut water contains about 700mg of Potassium in a 11.2 oz serving size.  This is 15 times more than the average sports drink.    Potassium is essential for the muscles, kidney, and digestive system to operate normally.  Doctors such as Dr. Weil do not recommend supplements such as potassium though but then again how many of us get out and eat bananas everyday.  Not me.  Orange Juice has about the same benefits I would think though.

I have not totally been sold on the benefits yet of the just coconut water but there are other flavors such as the Acai berry and Promenade Juice that may offer some benefits.

CNBC reported in their show on Coca-Cola that they will be bringing out a coconut water because its the next new thing.. but then I see Madonna has even invested in this and now today Yahoo has its Buzz marked as one of the most popular search terms.   If Madonna’s is posting a facebook announcement about it and she is looking this good at her age then we should all be drinking it.  One thing is for sure it is much better than drinking Diet Coke or any of those nasty drinks that contain aspartame and much better than the drinks with high fructose corn syrup.